Privacy notice

This website is operated by East London Arts & Music (ELAM) and the purpose of this website is to collect expressions of interest for the London Screen Academy (LSA), a new Sixth Form College currently in the process of being formed. ELAM respects your privacy and is committed to protecting your personal data. This privacy notice will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) or otherwise give us your personal information in order to register your interest for more information about us.



Purpose of this Privacy Notice

This privacy policy aims to give you information on how ELAM collects and processes your personal data through your use of this website, including any data you may provide through this website when you register, or when you attend one of our events or workshops, or, otherwise contact us for further information.

This website is not intended for children under the age of 13 and we do not knowingly collect data relating to children under the age of 13.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


When we mention “we”, “us” or “our” in this privacy policy, we are referring to East London Arts & Music. As the London Screen Academy is formed, the controller may change and this privacy notice will be updated accordingly.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact us by email at

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to this Privacy Policy & your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on 15 June 2018.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


*Information you (or person registering interest on your behalf) provide to us: *

Identity Data for example first name, last name, gender, age or date of birth of student, applicant type (ie parent, student over age of 14 etc), current school

Contact Data for example post code, email address and telephone numbers

Profile Data for example your current subjects of study, career interests, specific interests, preferences, feedback and survey responses.

Event Specific Data for example access requirement or dietary requirements when you choose to attend a presentation, workshop or other event hosted by us

Communications Data includes your preferences on the kind of information you wish to receive from us.

Customer care and technical support. For example contents of any queries and method of communication (for instance via social media), relevant identity data and a record of responses.

This is not an exhaustive list and we may retain different types of information for different individuals depending on the service we are providing. Where we collect particular demographic information about you, for example postcode and gender, this is only used by us in aggregated form to help us understand in more detail where interest in our college is coming from (for example, to breakdown interest in us by borough or gender). This information will not be retained for any other purpose. If you decide to submit an application to attend our college, please refer to the privacy notice referenced in or attached to that application to understand how that information will be used.

Information we collect automatically

Usage Data for example how many users visited our website and whether you open, read or respond to our emails.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


We use different methods to collect data from and about you including through:

Direct interactions. You may give us your personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

Register your interest to receive further information from us about the progress of our college and related news and events;

request marketing to be sent to you;

register to attend one of our events;

enter a competition, promotion or survey; or

give us feedback or contact us.

Third parties or publicly available sources. We may receive Usage Data about you from various third parties which are Analytics providers such as MailChimp and Salesforce.


We have set out below, in a table format, a description of all the ways we plan to use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if your need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


You can ask us to stop sending you updates about our college or inviting you to events at any time by following the opt-out links on any email message sent to you OR by contacting us at any time.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see below.


We will only use your personal data for the purposes for which we collected it.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We may share your personal data with the parties set out below:

Related Companies – with our multi-academy trust partner(s) and sponsors in order to facilitate the delivery of our services

Service providers to help us with tasks such as mail management (e.g. Mailchimp), marketing campaigns, event management, website hosting, research and analytics, database maintenance, the provision of technology services and platforms, identity management, and fraud prevention.

Regulators and other authorities (such as the Department for Education) based in United Kingdom who require reporting of processing activities in certain circumstances

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


Some external third parties are either based outside the EEA or may store or access personal data outside the European Economic Area (“EEA”) so their processing of your personal data may involve a transfer of data outside the EEA. Please be aware that the data protection laws in some of these countries may not offer the same level of protection as those in your country of residence. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

Please contact us at if you would like further information on these safeguards.


We maintain procedural, technical, and physical safeguards for the NBCUniversal Services to help protect against loss, misuse or unauthorised access, disclosure, alteration, or destruction of the information you provide via the NBCUniversal Services. These safeguards vary depending upon the sensitivity of the information we collect and store. Please be aware that no security solutions are infallible.



We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

You can obtain additional details from us on our retention practice by emailing us at


Under certain circumstances, you have the rights under data protection laws in relation to your personal data. These are the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes by and for ELAM. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

If you want us to establish the accuracy of the data.

Where our use of the data is unlawful but you do not want us to erase it.

Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.


Cookies are small pieces of data that are downloaded to your computer or mobile device when you visit a website or application. We use them to:

Help us understand how people are using our services, so we can make them better

find out if our emails have been read and if you find them useful

We use the following types of cookies:

First party cookies – These cookies are set by the website you’re visiting. And only that website can read them. Below are examples of the types of cookies that we may set on our website.

Third party cookies - These cookies are set by someone other than the owner of the website you’re visiting. Key third parties who may set cookies on our website are Powster and Mailchimp. Please visit the cookie policies made available on their websites to understand how they use cookies. Powster’s cookie policy can be found here. For Mailchimp, see below.

Session cookies – These cookies only last as long as your online session and disappear from your computer or device when you close your browser.

Strictly necessary cookies – These are essential to enable you to use our website.

Performance & functional cookies – these help us understand how people are using our website so that we can make it better. For example; to track numbers of visitors to our website and for fraud detection purposes.

Other tracking technologies – our service providers, like Mailchimp, use things like web beacons and clear GIFs to understand how people are responding to our website or emails. They usually take the form of a small, transparent image that is embedded in a web page or email. They work with cookies and capture data like when you opened an email or clicked a link in an email. To find out more, click here.

Managing cookies

You can find out how to manage your cookies here.